I find that I tune out of most advertising – probably because I’m quite capable of looking for what I want when I want it, thank-you very much!
I think that most people are similar and quite immune to advertising, whether it be on the internet, TV, radio or physical posters – like me they just blank it out. Of course I might remember an image, or a song might catch my ear, but I am very unlikely to associate it with any particular brand. For this reason different companies are becoming increasingly inventive in how they attract your attention – this is fine by me, it won’t make me any more likely to buy whatever the brand is selling, but it can be a form of mini-entertainment to pass a minute or two in the day.
A perfect example of this exuberant commercial creativity is demonstrated by a bus stop in London which uses a combination of a digital camera and cleverly arranged graphics to great effect. People waiting for their bus have been stunned to see a tentacled monster snatch a passer-by, flying saucers invading the capitol, or a giant toy robot destroying the streets, amongst other amusing events.